Friday, August 17, 2007

The Burma Shave Signs- 80th Anniversary.

It's been 80 years since the Burma Shave Company erected the first Burma Shave signs along a stretch of Highway 61, here in Minnesota. The campaign grew to over 7000 signs during its 26 year life span.

From the first pretty-straight-forward, non-rhyming slogan:

Shave the modern way
No brush
No lather
No rub-in
Big tube 35 cents drug stores

To the last in 1963:

Our fortune
Is your
Shaven face
It's our best
Advertising space

Burma Shave captured the American travelers attention and whim. Consumers flooded the company with their own submissions. Songs have been written and performed about these signs.

Read a bunch of them here.

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