It's been 80 years since the Burma Shave Company erected the first Burma Shave signs along a stretch of Highway 61, here in Minnesota. The campaign grew to over 7000 signs during its 26 year life span. From the first pretty-straight-forward, non-rhyming slogan:
Shave the modern way
No brush
No lather
No rub-in
Big tube 35 cents drug stores
Burma-Shave
To the last in 1963:
Our fortune
Is your
Shaven face
It's our best
Advertising space
Burma-Shave
Burma Shave captured the American travelers attention and whim. Consumers flooded the company with their own submissions. Songs have been written and performed about these signs.
Read a bunch of them here.
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