Thursday, June 04, 2009

Vintage tourist Brochures - Caves!



I stumbled across this treasure trove of old long copy work from what must be the 40's and 50's. I've scanned them in pretty large, hopefully legible enough for you to enjoy reading them as much as I have.

Go ahead:

• Count the number of times the word "Thrill" is used
• Enjoy courteous guides
• Explore yawning abysses
• Marvel at the devil's bathtub
• Fear not for the cleanliness of your garments as they will remain unspoiled
• Be naturally "air-conditioned"
• Gape slack-jawed at FREE Picnic areas

Vintage Cave Brochures Flickr Set

3 comments:

Brochure Printing and Marketing said...

In addition to being fascinating bits of vintage advertisements, these brochures are even today examples of great marketing. The layout, headlines, and images all work together to grab the reader’s attention and draw them in. After looking through them, I’m excited – not to mention enchanted – and ready to plan my own cave tour of America so I too can visit these famous, baffling, mysterious, outstanding, magnificent, historically significant, astonishing, most beautiful, educational, naturally air conditioned sights with their fabulous amenities of courteous guides, free picnicking, clean sandy pathways, underground river cruises, parking in cleared forest areas or the cave itself, and even AAA approval! Besides all that, and their economical offer of enthralling adventures, these caves have something for everyone be it scenic drives or hiking, historical or geological interests, all wrapped up in “a never to be forgotten memory for the whole family.” How could I possibly go wrong? This is what great brochure marketing is: getting clients excited enough about your offer so that they cannot see themselves without it.

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