Saturday, January 03, 2009
As I scour the greatest tomes of common sense and handiness (pre-1966 Popular Mechanics), I look forward to finding these amazing ads from the good folks at the Yellow Pages. The beauty of these ads is that they each ran only once per publication. A bold and humane approach to advertising that provided readers with something fresh, and downright clever, every month. (Instead of the lazy, repetitious, Pavlovian, jackhammering of a single ad that we experience today.)
I'm open to discussion:
When, aside from maybe those equally great and varied "Don't kill yourself, get a subscription!" Mad magazine ads, have you actually been routinely surprised by or looked forward to an advertisers next emission?
I'll be posting some more up as I come across them in a flickr pool, here.